Grease the Skids

In Brian Hines' "First, Fast, and Fearless" he describes the value of "ethos" in getting things done. He includes the stated company values of WD-40 led by CEO Garry Ridge.

These values inform a successful process that translates as well to basketball as the corporate world.

Here are the first five:

1. Do the right thing. 
2. Create positive, lasting memories in all our relationships.
3. Make it better than it is today. 
4. Succeed as a team while excelling as individuals. 
5. Own it at and passionately act on it. 

We could substitute individual words by adding "how do we" first:

1. Care (about others)
2. Communicate (with others)
3. Improve (the culture)
4. Share (with others)
5. Embrace (the task)

WD-40's vision captures collaboration and competence, teamwork and excellence. As Hines writes, "They are not a set of rules; they are a set of guiding moral principles." 

We need to communicate to our TEAMS our expectations and help them internalize and live them.