Players can respond to both internal and external motivation. Search for new and better tools and opportunities to use them.
Set high expectations. We create expectations. One of the best ways to 'get more' is to ask for more. We were missing a key player who was our leading rebounder. I asked every player to get 'one more' rebound. They got enough for us to win, the difference between a league championship and second place.
Connect every day. I work to greet every player by name when they arrive and encourage them. Nothing is more personal than your name.
Praise effort of 'unsung' contributors within the group. The scorers and rebounders garner plenty of accolades. But defenders and screeners deserve recognition, too. Water the flowers.
Spread the news. Share your praise outside the immediate circle. Recognize the players' contributions in the media or official team publications.
Celebrate TEAM. The indefatigable Kevin Sivils reminds us about the vitality of TEAM by capitalizing it. He wrote the book...Teaching the TEAM Concept in Sports. Constantly reinforce TEAM and the importance of every member.
These aren't the only measures available. Before an especially big game, I've asked players to sign a pledge that they would give their highest effort today. That's a one-time stimulus. As I recall, Sylvia Hatchell once asked her team at halftime to put a hand over their hearts. She asked if anyone felt a heartbeat, because she hadn't seen any signs in the first half. Her Lady Tarheels rallied to win. Whatever it takes...