Thursday, March 23, 2017

Know How Versus Know That

Ideas become marvels...or nothing. Was the Fred Smith economics paper about a national air freight system with a central hub panned by his professor? Regardless, Smith turned his idea into reality with FedEx. 

Transforming "know that" into "know how" challenges everyone. Finding solutions turns the wordsmith into an author, the entrepreneur into successful business. Coach George Raveling remarks, "what is not learned has not been taught." 

We 'sell' to consumers with varying appetites for our merchandise. Create BUY-IN through clear and simple explanation to ADD VALUE. 



We learn how to transform chaos (scramble) into order...through communication and practice. 

The journey to "know how" traverses "have to" and "get to." Our attitude translates having to run wind sprints and getting to run sprints. Tedium becomes training. 

The landscape of "know how" can't bypass "know that." Spurs coach Gregg Popovich talks about "pounding the rock." It doesn't crack until you've hit it a hundred times. Few professions have shortcuts enabled solely by talent. 

Overnight success occurs over decades...Sally Field tries to bypass this in "Punchline." 



You know the "rule of 2s." It takes two minutes to learn a move, two weeks to work it into your 'game', and two months to feel comfortable using it on the court. The difference between the skilled and unskilled player is the former has both the skill and the will. 

The Navy SEALs emphasis "priorities and execution." Spurs coach Gregg Popovich preaches, "technique beats tactics." Work bridges know that and know how.