Margaret Atwood, The Handmaid's Tale and other novels
"Write the best story you can and throw out all the good lines." - Hemingway
PRETEND YOU'RE A READER...WOULD YOU KEEP READING?
"Good artists borrow; great artists steal." - Picasso
"The sculpture is in the marble." - Michelangelo
"Everyone has their version of the truth." - Bob Woodward
Good writing exposes truths.
"I'm not worried about you being the best; I want you to be your best."
Want to get it right...it matters.
Capture the reader with the title and content (improve!)
Add value
Move the needle where possible
Where is the meaning...Adler level 3 - words/topic/meaning/mastery
"Sometimes simplicity is born of ignorance and sometimes from knowledge."
Power the first line
Keep it moving in the opening paragraph
Tell the story
What's next
Rule of 6 (Present at least six items worth knowing)
Find a strong conclusion
EDIT EDIT EDIT
The Key is THERE somewhere. It's there. (Mamet Masterclass)
Add supporting quotes, images, or references
Lagniappe
Don't be a jerk!