"Everything you do is at the service of the brand." - Diane von Furstenberg
The brand is not the product. If you have no game, then you have no product. A better player gives better, shares more, is more. Your brand flows from your product.
Charles Barkley asks players, "What is your NBA talent?" But at every level, ask yourself, "what makes me special as a player? What value do I add?"
Maybe at that moment, you don't have special size, athleticism, or skill. Get better.
Differentiate yourself by improving your speed, strength, quickness, jumping ability, and skill. You own your mindset.
Find mentors. Reach out. That could be parents, an older sibling, or a coach. Find teachers on the Internet...video from Kevin Eastman, Drew Hanlen, Don Kelbick, Ganon Baker, Kirby Schepp, Mike MacKay, Collin Castellaw, Koran Godwin, Alan Stein, Dre Baldwin, and many others.
Adopt a unified theme of training excellence, grow your 'product', establish a base for your basketball brand.
Know whom you want to be. Become that player through intent and action.
Lagniappe: Example of YouTube mentoring, Dre Baldwin
Lagniappe 2: Drew Hanlen - Form, Sink, Forward