Thursday, September 10, 2020

Basketball: Star Treatment, Give It to Get It



To earn success in our field, give Star Treatment. Every day. The actor knows his lines "off book." The reporter gets "the best version of the truth." The newspaper delivery person puts the paper inside the screen door. 

 In Tuesday Morning Coaching, David Cottrell reminds us, “Complacency is the root of mediocrity.” Great players exceed expectations despite defensive attention. They figure it out - by winning in space, drawing two and passing, impacting the game by ways other than scoring if their touch is off. They don't rest on defense. 

 Develop a winning formula. Cab driver Gerald Stokes had a laminated card on his visor:
Gerald Stokes Star Formula : Q + A = C

Quality of Service plus Attitude equalled his Compensation. He came sharply attired with black pants, white shirt, and black tie. He served coffee from a Thermos, brought multiple newspapers, and hosted a menu of music or alternative choices. Most of his business came by appointment. "Star Treatment" quadrupled his income. 

Compensation comes in many forms, including satisfaction from adding value. For players, minutes are part of compensation. Kevin Eastman says, "you own your paycheck." Work for constant improvement. Remember, "Nobody in the office regrets when a poor worker is released." 

 As we returned on an Atlanta flight, the Flight Attendant let us know half a dozen times, "If you need something let me know."



Give Star Treatment
  • B+ (be positive).
  • Communicate positive to negative feedback at least 3:1 (5:1 in marriage)
  • Commit to a culture of sharing and accountability
  • Individual attention 
  • Recognition (credit publicly). Everyone likes to see their name in print.  
When players feel valued they are more likely to add value. 

Summary:
- Give Star Treatment every day. 
- Star Effort is at the core of Star Treatment. Star treatment gets reciprocity.
- "Complacency is the root of mediocrity." 
- "You own your paycheck."
- "Q + A = C"

Lagniappe: (Hat tip, Brook Kohlheim) 
Use elite level basketball to demonstrate proper technique. 

 EDIR5 - Coach Wooden (explanation, demonstration, imitation, repetition x 5) 

Lagniappe 2: Know what's important. 

Lagniappe 3: Be authentic. 


MasterClass subheading, Reba McEntire, "Building a Visual Brand." Be comfortable with your identity. I'm kind of the Pete Carril "disorganized" look. 





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