Great organizations connect with fans...though branding, social media, and performance.
"Give me a lifetime of promises and a world of dreams..."
Entertainment becomes identity, the "Showtime Lakers" or the St. Louis Rams, "the Greatest Show on Turf."
"Don't be boring." Don't check your personality at the door. Radiate joy.
Playwright David Mamet explains that the audience is "collective genius," recognizing what works and what doesn't. Basketball fans are the same, knowing good basketball when they see it. Our work must be road tested in front of an audience.
Leverage "cinematic tricks" like cheerleaders, music/pep bands, and fancy scoreboards. They're part of the entertainment package.
"It's the basketball, stupid." What makes basketball great to watch?
- Coach Wooden said, "Basketball is a game meant to be played fast."
- Where's your shot clock, America?
- Great teams play pace and space basketball.
- They value the ball minimizing turnovers. Own the tagline, "stop the steals."
- Defensively, they play "color on color" defense as defenders arrive near the catch. Rejections and deflections...
"Connect with fans" checklist.
- Play better basketball.
- "Make it. Sell it. Promote brand awareness." - Sara Blakely
- Reach out with multiple media platforms.
- Entertain. "Don't be boring."
- Immerse fans in the experience.
- Add "cinematic tricks."
- Share your personality.