"I'm a salesman." - Chuck Daly, two time NBA Championship coach
Why should somebodies listen to this nobody? To sell better. Your "elevator pitch" is a one-minute capsule of your program, your plan to build character and competence. The Greeks emphasized ethos (character), logos (reason), and pathos (passion) in their stories. The Red Sox manager in 1967, Dick Williams, took a last place team to the American League pennant. "We'll win more than we'll lose."
What works? Influencer Dan Pink, author of "Drive," tells us to invite a collaboration...conversation to collaboration. Pink reminds us that every email is a pitch. Make them have UTILITY adding value or CURIOSITY, what intrigues you?
Make the reader feel the email must be read.
When the facts are on our side, ask a question. "Are you better off than you were four years ago was Ronald Reagan's campaign question?" That question didn't work for Mitt Romney in 2012, four years after the global financial crisis.
Make a one-minute "hype video" about your program.
Tell stories using "The Pixar sequence."
Coaches make dreams become reality.
Summary:
- We all sell. Sell better.
- Use character, reason, and passion.
- Invite a collaboration.
- Add value and spark curiosity.
- Ask a question if the facts are on your side.
- Make a hype video.
- Use the Pixar sequence.
Lagniappe. Pivoting is an undertaught skill. Ryan Pannone shares. "You play 100% of the game on your feet."