When we communicate with players, we don't know how information will land.
Can we use AI to speculate and see what flies or dies?
Here's the process I've chosen. I've asked Google Gemini to create a mini "focus group" (FG) across the roster. Then, I'll deliver the message and seek feedback from the AI FG.
First, here's the FG that Gemini created.
Varsity Team Focus Group Roster
| Role | Name | Year | Key Personality/Perspective |
| Senior Star Player | Marcus | Senior | Confident, expects excellence, needs a challenge and clear path to winning. |
| Skeptical Borderline Starter | Tariq | Senior | Practical, easily frustrated by "fluff," needs tangible evidence and a defined role to buy in. |
| Senior Reserve | Jake | Senior | Loyal team player, understands his role, seeks acknowledgment for effort and contribution regardless of minutes. |
| Sophomore Borderline Starter | Liam | Sophomore | Highly motivated, slightly anxious, needs structure and belief from the coach to overcome mistakes. |
| High Potential Freshman | Devon | Freshman | Observant, ambitious, hasn't earned a role yet but wants to know how to get there. |
Gentlemen,
Our success this season depends on you. Your attitude, commitment, energy, and performance will shape our story.
Everyone wonders about minutes, roles, and recognition — that’s normal. But our foundation is simple: teamwork, improvement, and accountability.
“Professional behavior” means more than talent. It means respect - for teammates, coaches, opponents, and officials. Coaches coach, players play, and referees officiate.
Professional behavior also means being on time, stretched out, and ready - physically and mentally - for practice. Everyone can lead by showing up prepared, working hard, staying focused, and supporting others.
All positions are open. Hard work doesn’t guarantee success or a starting spot, but failing to work hard guarantees failure.
If you have questions, ask. There are no bad questions, only unasked ones. Clarity keeps us united.
When we’re on the same page — when we buy into teamwork, improvement, and accountability — we raise the odds of success for everyone.
Take care of your family obligations and your coursework. The same discipline that makes you a good student and son makes you a better teammate.
“How you do anything is how you do everything.”
Help write a great story — one built on effort, respect, and pride in how we play. Let’s make this a memorable season.
Coach
"Here's the Gemini AI FG feedback"
The following responses represent the individual, unfiltered reactions of five players after reading the coach's introductory letter.
1. Marcus (Senior Star Player)
Perspective: Confident, expects excellence and winning.
"The message about Professional behavior is solid. That’s what separates champions from everyone else, and frankly, some guys on the team need to hear it—especially the punctuality stuff. I’m already there. But this letter felt... generalized. I didn't see anything about our goals. Are we aiming for the league title? State? If success 'depends on us,' I need to know what 'success' looks like on the scoreboard. It’s a good foundational letter, but I want to read the chapter about winning next."
2. Tariq (Skeptical Borderline Starter)
Perspective: Practical, easily frustrated by "fluff," needs tangible evidence and a defined role.
"I liked the clarity on 'Coaches coach, players play, and referees officiate'—that's a boundary that needs setting. But my biggest takeaway is how many buzzwords are in here: 'teamwork,' 'improvement,' 'accountability.' What does that actually mean for me? I’m fighting for a starting spot, and I need a clear definition of my role and the system. If 'all positions are open,' what is the quantifiable metric for me to earn that spot? The part about 'hard work doesn’t guarantee success' felt a little discouraging, almost like the coach is managing expectations for a losing season."
3. Jake (Senior Reserve)
Perspective: Loyal team player, seeks acknowledgment for effort regardless of minutes.
"I appreciate the focus on effort and respect. That’s what I bring every day, even when I know I’m not playing heavy minutes. It makes me feel like my contributions to practice—running the scout team, cheering from the bench—are recognized as being part of the 'great story.' That's important. My only hesitation is the line, 'All positions are open.' I'm a senior, and I know my role is reserve, and I'm fine with it. I hope the coach still sees the value in my effort within that defined role, rather than making me feel like I have to constantly battle for a spot I probably won't get."
4. Liam (Sophomore Borderline Starter)
Perspective: Motivated but anxious, needs structure and belief.
"I like the specific rules: be on time, stretched out, ready. That helps me stay focused because I know exactly what I need to do to meet the minimum standard. The connection between being a good student and a good teammate made sense. But I got nervous reading the middle section. If hard work doesn't guarantee success, and all positions are open, that means I have no margin for error. If I mess up my first start, will I immediately lose my chance? I need to know that the coach is willing to invest in me and help me through the mistakes."
5. Devon (High Potential Freshman)
Perspective: Observant, ambitious, wants a clear path to earning a role.
"I focused on two things: 'All positions are open' and 'If you have questions, ask.' That's exactly what I needed to hear as a freshman who wants to earn his way onto the court. I liked the connection between discipline in school and discipline in basketball. My question is: What does hard work look like for me right now? Is it extra shooting? Watching film? How do I translate my 'high potential' into the professional behavior and performance needed to actually get a role? I'll definitely take the coach up on the offer to ask questions, because I need clarity on the next steps."
Players "hear" what they want and as coaches, we need to know there's no "one size fits all." Seeing how an "imaginary" focus group might respond might help us communicate better and informs how important individual attention is.











