Chuck Daly said, "I'm a salesman."
Sara Blakely says, "Make it. Sell it. Build brand awareness."
Ted Lasso simplified the message to "Believe."
How do we sell?
Make it personal. Ask players what they want. Everyone wants to be seen, be heard, and be respected.
I had lunch with a coach recently who asked each player to write down what they wanted from the season. He said that he told them that at some point he would ask them for the paper. He hasn't asked yet.
Be a truth teller.
If we're going to succeed, this what the team needs from you. Everyone can't get 15 shots and 25 minutes. That's the math. And the math doesn't treat everyone equally.
Check in.
Give and get feedback. What's going well? What's not? How can the process work better for you? Everyone won't love the answer.
Keep a journal
Include leadership opportunities, actions, and results.
Track decisions. "Stuck with the veteran over the young player...it worked out." If a young player fails, then you make have lost them and the veteran.
It's yours and you don't owe transparency of your thoughts.
Reviewing them can help us make better decisions going forward.
Lagniappe. A coach argues that basketball season is different. Weigh in
With the start of the basketball season on the horizon, it is important for high school student-athletes (and just as importantly parents) to understand how basketball season presents some unique dynamics compared to several other high school sports. Understanding these dynamics (and acknowledging how these dynamics present challenges for all involved) is important and can better foster positive relationships between student-athletes (and parents) and coaches in the hopes of having a rewarding and successful season. @WisBBYearbook @JordanLoppnow @ColtonWilson23 @hshoops25 @Uorangemen2 @BrettPickartsWI @WisBCA
— Mammoth Basketball (@MammothBB) November 2, 2026
