Coaching Taglines - What Are Ours?

Just as cinema offers a host of memorable lines, so does coaching. Let's review some and offer our own. Coaches look to create advantage, just as Butch Cassidy did in Butch Cassidy and the Sundance Kid.

1. Bill Belichick - “Do your job.”
   Maybe the cleanest coaching analogue to Joe Friday's “Just the facts.” He preached role clarity, preparation, and accountability. An identity statement for what the Patriots became. 
2. John Wooden - “Be quick, but don’t hurry.”
   Separate urgency from panic. It sounds contradictory but preparation reduces anxiety. 
3. Dean Smith - “Play hard. Play smart. Play together.”
   This meets the 'six word story' challenge immortalized by, "For sale. Baby shoes. Never worn." Smith described it as Carolina’s philosophy “in a nutshell.”
4. Mike Krzyzewski - “Next play.”
   Duke shorthand for playing present. Don’t celebrate, don’t sulk, move on and win the next possession. It's a verbal, emotional reset. 
5. Nick Saban - “Keep the main thing the main thing.”
   Ignore the noise. Focus on preparation and execution. He built "The Process" on his experience with Belichick. 
6. Bill Parcells - “You are what your record says you are.”
   Pure Parcells: no excuses, no sentimentality. Few lines capture the speaker as well. 
7. Gregg Popovich (in a timeout) - “I've got nothing for you...figure it out.”
   Particularly good because it embodies player ownership. Great coaches help players and teams become real-time problem solvers.
8. Pete Carroll - “Win Forever.”
   Carroll turned a theme into organizational vocabulary and a book. “Always compete” may be a better tagline; “Win Forever” is his overarching philosophy
9. Bill Walsh - “The score takes care of itself.”
   Perhaps more book title than sideline slogan, "The Score" became shorthand for Walsh’s standards and execution precede outcomes. "Champions behave like champions before they are champions."
10. Pete Carril - “The strong take from the weak, but the smart take from the strong.” Carril used his father's advice to explain to players why they could compete against more celebrated athletes and teams. 

Here were some I used, remembering Picasso's "Good artists borrow; great artists steal."

My last words pregame, "Are we going to stand around here all day, or are we going to fight?" (from Kingsman)

During practice, "The ball is gold." (from my coach, Ellis Lane)

Explaining philosophy. "Basketball is a game of possessions. Win this possession." 

Simplify. "Be good at what we do a lot." 

In game adjustment - "Let's do more of what is working and less of what isn't." 

Lagniappe. Discipline precedes confidence. Know that you've earned competence via character. 

pic.twitter.com/m1FPlGmBs3

— Reads with Ravi (@readswithravi) September 19, 2026

Lessons from the Melrose Athletic Hall of Fame Banquet

Sport teaches many lessons, regardless of specific sport. The biennial Hall of Fame induction shared timeless lessons for our benefit.

Last night's speeches can help us better athletes, coaches, parents, and people.

One posthumous inductee's family and a teammate shared his values:

Gratitude 

Bryan Cook consistently recognized his good fortune and appreciation for his teammates and coaches at Melrose, Exeter, and Harvard. 

Leadership 

In addition to always being an exceptional scorer, he was always the captain, from eighth grade to his senior year in college. 

Passion and Mentoring

Kevin Persons explained how much he enjoyed many sports, but his coach redirected him to track. He explained how he was alway best at "freeze tag" and how success in childhood play helped him become a champion in high school and an All-American at Williams. 

Culture

Sarah McGowan was a volleyball state champion and Gatorade Player of the Year finalist. When she went to the local volleyball camp she found a welcoming culture that made her gravitate to the sport. 

She thanked her coach, Scott Celli, for his encouragement and her teammates for helping her to succeed. 

Storytelling

She also thanked local sports media for 'exceptional storytelling' that helped capture the experience for the players and community. 

Love of Sport

Griffin Barriss spoke representing the 2017 Distance Medley Relay team. He explained how running created a lifelong love of sport whether running in high school or the Boston Marathon. He noted that "practice in our sport is called punishment in other sports." 

Feeling Alive

Coach Kevin Allison (Track, Cross-Country) explained how athletes had the privilege of gathering in electric atmospheres with crowds, music, and hundreds or thousands of other athletes. He thought that nothing made you "feel as alive" as those moments in sport. 

Values in Sport

Adam Caffey spoke for the 2017 football team (13-0) that captured a State Championship. He addressed commitment, culture, and sacrifice and the role of parents, coaches, and sport in building the men they are today. 

Nobody plays high school sports with the idea that they'll be inducted into a local Hall of Fame. In team sports they play for each other, for the joy of the game, and the love of competition. 

Lagniappe. What does your workout look like? Is it about looking good or creating the player that helps a team win? 

I see many kids working out like a PRO when theres no need for it right now. Hella dribbles, hella isolation stuff like your Luka or James harden at the top of the key. Aint nobody playing like that. Work on catch & shoot. Catch & drive. Catch & pass & get it back. It TRANSLATES!

— Isaiah Thomas (@isaiahthomas) September 16, 2026

Basketball - "Shut Up and Dribble" - The Controversy That Will Never Disappear

Sport is a microcosm of life. In theory, management and players have freedom of speech. In practice, neither has freedom from consequences.

Build a Foundation 

Educate ourselves. A visceral (gut) feeling about a topic is not necessarily an informed one. As difficult as it sounds, learn about both sides of an argument to avoid "confirmation bias" - reinforcing our beliefs with like-minded opinions.

Define Beliefs, Attitudes, and Values 

Beliefs, attitudes, and values are foundations for our personal philosophy. Recognize that beliefs are not 'truth'. We can believe the earth is flat or that dinosaurs lived 6,000 years ago, but neither mesh with the evidence. 

We could establish our chief value that "cats shall inherit the earth." Most people might consider that an odd choice. Establishing that as a core value is personal. 

Actions and Consequences

Everyone recognizes that 'freedom of speech' is not absolute. Speech can carry legal consequences for threats, defamation, fraud, incitement, and certain other narrowly defined categories. 

Current controversies surrounding music personalities and the Houston Texans and Kyrie Irving show the complexity and emotion enveloping all disciplines and geopolitics. 

Practical Applications

Cognitive dissonance explains the difficulty and psychological discomfort in holding opposing viewpoints simultaneously. Maturity includes tolerating the discomfort of mixed judgments. You can admire the player and reject the opinion. You can dislike the speaker and concede the point.

Stoicism reminds us that we are not obligated to hold an opinion on everything. 

Likewise, we are not obligated to share our opinion, recognizing opinions spark controversy.

A team, employer, sponsor, fan, teammate, or consumer may react to speech in ways the Constitution does not prohibit. An employer may consider our words a "fireable offense" or a governing body might pull our license. 

Legal constraints such as libel and slander also might constrain our communication. It is noteworthy that political speech from some elected officials has protection. 

Cancel Culture 

"Cancel culture" applies when organizations or individuals are boycotted or shunned because of their publicly held beliefs. It's people imposing social or economic consequences on speech they consider unacceptable.

"I'm done with him" or "Bye, Felicia." 

Decades ago, Toshiba sold super-secret submarine quieting technology to the Soviet Union. I chose not to buy Toshiba products, not exactly a company-breaker.

Wealthy organizations and basketball superstars often choose not to comment on politics not wanting their "ox to be gored." That's rational to avoid offending fans with different beliefs, attitudes, and values. It's probably more the norm than the exception. 

No Easy Answer

One question is "why should we care about celebrity opinion?" A talking head says, "Shut up and dribble" and we can agree, disagree, or choose to ignore both the source and the target.

Each of us sets boundaries for our attitudes, choices, and effort. Many of us learn "children should be seen and not heard" and later "never discuss religion and politics." Life shows us that both are violated consistently. 

Before speaking, ask three questions:

• Do I know enough?
• Does this need to be said?
• Am I prepared to own the consequences?

Know what you believe and why you believe it. Choose our words and opinions carefully and be prepared to stand behind them. 

Lagniappe. Learning to overcome adversity is both essential and a process.  

Nick Saban shares an universal truth about resilience and overcoming adversity.

"You gotta have resiliency. You gotta be able to overcome adversity."

"There can be no great victories in life unless you can overcome adversity."

"You gotta be able to overcome it."

The problem?… pic.twitter.com/RmVRWuw4aw

— Coach AJ 🎯 Mental Fitness (@coachajkings) September 11, 2026

 

 

 

 

   

 

 

 

 

 

 

 

 

 

Seeing the Game Differently

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Pete Newell said a coach's biggest responsibility was helping players "see the game."

The Mike Conley quote about Joe Mazzulla emphasizes that even a nineteen-year NBA veteran can learn to see the game differently. 

Think about major changes in the game in your lifetime. For example:

• Improvements in training methodology
• Developments in analytics
• Progressive emphasis on three-point shooting
• Explosion in online basketball education
• Rules changes that reduced "clutch and grab"
• Growth in skill 
• "Positionless basketball"
• Evolution of players (e.g. Wembanyama)
• Growth of women's basketball 
• Expansion of shot clock at lower levels
• Appreciation of international basketball
• NIL and Transfer Portal

Coaches have a vast array of philosophies and approaches. There's no "best" or "right" way. 

We learn to "see" the game by studying players and coaches, by breaking down how teams create and prevent opportunity, through reading, video study, and apprenticeship with other coaches. 

There's a figurative "arms race" in young player development with two major schools - the US "more games" approach and the European "more practice" school. That doesn't address the gradual private equity hostile takeover of youth sports which prices out more players. 

As a former middle school girls coach, I saw the battle rage in two areas - getting more practice time and waning interest in free player development sessions (outdoor courts, offseason). 

It's my belief that for twelve and unders, the most important avenue is athletic development. Playing more sports, learning acceleration/deceleration, change of direction, and body control creates a better foundation for later specialization if a player so chooses. I'll call that the "Federer Path." 

For some disciplines like golf, chess, or music, intense study from a younger age is a viable alternative. That's the "Tiger Path." 

Where's the Future?

Who can know? Some possibilities include:

• Even more international development (Asia, Africa)
• More emphasis on defensive training and strategies to combat offensive excellence
• Further corruption and intersection of sport and politics
• Eventual pushback against developmental charges ($)
• International professional leagues (combinations of NBA and Europe League)
• Growth of 3 on 3 play 
• Artificial intelligence integration (real-time) in games 

The game has always evolved. Let's hope it's for more participation, more access, and more quality. 

Lagniappe. Coach Berge argues for competitive arrogance. That's fine but tempered by sportsmanship... 

The great ones all share one thing: Competitive Arrogance.

Not cockiness, but confidence earned. pic.twitter.com/xR8eETYF8G

— Greg Berge (@GregBerge) September 12, 2026

Emotional Intelligence

Life teaches humility. 

Can we learn from adversity? "Everyone is broken by life, but afterwards some people are stronger at the broken places." - Hemingway

Adversity is universal

Lincoln persevered through because he wanted to accomplish more. 

Memorable leaders often manifest profound resilience. At 23, Teddy Roosevelt suffered the death of both his wife and his mother. 

Coaches cannot allow loss to prevent us from advancing the story. We value winning precisely because it is hard. 

Wooden won his first title in his 16th year at UCLA. Dean Smith won his inaugural title in year twenty-one at Carolina. 

Develop Resilience

"Resilience is like a muscle to be developed." - Doris Kearns Goodwin

FDR learned by crawling after his experience with polio. Few were literally "more grounded." 

How do you develop empathy? Read about others and see if you can identify what others have experienced. Teddy Roosevelt warned about seeing people as "The Other" instead of common citizens. 

Examine the recent FIBA Basketball World Cup and the withering criticism directed at Kara Lawson. The largest complaint was objection to her distribution of minutes. 

Emotional intelligence defines coaching

Coaches must "read the room." Conflicts occur coach-to-coach, coach-to-player, and player-to-player. Hard conversations come with the job. 

Coaches learn what motivates players. Need for a calming voice or a louder awakening can vary from player to player. Better to lose a game than a team because of flawed communication.  

Self-examination is critical. As Confucius said, “By three methods we may learn wisdom: first, by reflection, which is noblest; second, by imitation, which is easiest; and third, by experience, which is bitterest.”

Lagniappe. Identify where the points can arise and attack the solution. 

Ten more points a game is not a speech, it is arithmetic. One breakaway lay-up a quarter is eight points. One put-back is six to eight. One shooting foul drawn is six. One shot from a player's own spot is six to eight. The team does not need to be better. It needs to do one… pic.twitter.com/zpuKAhGxcz

— Tim Brady (@CoachTBrady) September 16, 2026

Be a Problem for the Other Team

"Be easy to play with and hard to play against."

Focus on making life difficult for your opponents...not your own. 

Offensive problems

• Create separation with cutting or dribbling
• Create and maintain spacing
• "Draw 2" (the help defender) and pass
• Identify and exploit mismatches (that often means passing)
• Be a willing passer
• Consistently take and make quality shots
• Take care of the ball (limit turnovers)
• Get to the foul line

Be a defensive menace

• Always know your assignment
• Load to the ball (shrink space)
• Communicate to energize and intimidate
• Pressure the ball 
• Never take plays off
• Cover 1.5 (yours and half of another)
• Contest shots without fouling
• Block out or get the ball on the boards
• Play hard on both ends

Don't display "Warning Signs"

• Ball sticking (undoing energy)
• Quickness on offense and slowness on defense (pet peeve)
• "Me, Too" or "My Turn" shots
• Lazy cutting
• Unwilling passer
• "Baking" (turnover maker)
• Selfish defense ("my guy didn't score" - no help)
• Low energy on defense
• Frustration fouls, bad technique fouls, perimeter shot fouls

All these fall into the "everybody knows that." And watch every high school game, most college games, and some pro games and you'll see them all. 

Lagniappe. Brad Stevens Defensive Musts 

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Basketball - Giving Kara Lawson Her Due (Part 1)

"Any idiot with a whistle can coach." - Anonymous

Kara Lawson took a lot of abuse from people with questionable basketball pedigrees. Lawson responded with examples of character and competence. 

What has she actually done?

• Collegiate Excellence: Played for Pat Summitt at the University of Tennessee, becoming a two-time All-American and helping the Lady Vols reach three Final Fours
• Special Achievement: One of only three people ever to achieve an NCAA Final Four appearance, a WNBA Championship, and an Olympic Gold Medal. 
• Olympic Success: Won three gold medals representing the United States: as a player in 2008 (Beijing) and 2012 (London), and as head coach of the U.S. 3x3 team in 2020 (Tokyo). 
• WNBA Career: Won a championship with the Sacramento Monarchs in 2005, was named an All-Star in 2007
• Character: Earned the Kim Perrot Sportsmanship Award twice. 
• Coaching Legacy: As head coach of Duke University (since 2020), built program to prominence with 124–50 records, four straight 20-win seasons, and ACC Tournament titles. 
• First female assistant coach in NBA history (Boston Celtics)
• FIBA World Cup Champion Head Coach 2026

Offensive Program

Horns sets - post entry with corner cut

                               - post entry into DHO if corner cut denied

Cutting     - 45 cuts when ball into the low post

                                  - "dunker spot cuts" into lane or opposite block

                     - if shooters are "top-locked" look for back cuts

PnR         - shooters weak side with ball side PnR making shooters                       available if defenders help  

Horns with clear and back cut from opposite elbow 

BLOB screen and variation of rescreening

Key Coaching Principles:

1. It never gets easier. You "handle hard better." 

2. Own your confidence. "Don't leave home without it."

 

3. Your responsibility is always giving your best. 

Like all excellent coaches, she prioritizes relationships, values, and standards. 

Basketball - OWLS

People want to be seen, heard, and understood. That's universal. We're offended by "not interested" or "get out of here." Consider, "maybe." Maybe doesn't agree or disagree. It invites more dialogue. 

Help young players understand the pathway to navigate. Share mnemonics, techniques to store and retrieve information. Take OWLS.

Teach the truth

An older attorney said, "Thinning hair and grey beards aren't all bad. They usually mean we've learned some of the answers. Athough they often mean that younger people don't want to hear them."

Kevin Eastman, NBA Champion assistant coach said about truth, "You have to be able to live it, you have to be able to tell it, and you have to be able to take it.”

Forget about, "You can't handle the truth." Excellent players and coaches want to improve. They want the truth. They need the truth. 

Keep it simple

OWLS symbolize wisdom. The Greeks believed the owl could see an "inner light" unseen by humans. An owl was said to perch on Athena's blind side so she could perceive the whole truth.

O - Others. Make a difference for others. Decades after I played high school basketball, a former JV player told me, "You were always nice to me." It doesn't cost anything to be nice.  

W - Impact winning. Give what the game needs. Part of our 'bag' may not be working. Maybe it means grinding effort, communication, and encouragement, none of which show up in the scorebook. They show up on the scoreboard.

L - Lead. Everyone can lead. Lead with attention, composure, energy. Never be a distraction. Distinguish what needs to be said and what must be withheld. Nobody said, "You were the best I ever coached." But someone said, "You were the best leader we ever had." 

S - Self. You matter. Don't give away yourself. Serve the team and your teammates. In The Prophet, Kahlil Gibran wrote, "You give but little when you give of your possessions. It is when you give of yourself that you truly give." Phil Jackson said it simpler, "Basketball is sharing." 

Spaced repetition

We learn best with spaced repetition. Coach Wooden's EDIRx5 recognizes this - explanation, demonstration, imitation, and repetition times five. 

Professional athletes, chessmasters, musicians, educators, doctors, and lawyers have lengthy 'runways' to excellence. Whether it's "10,000 Hours" or something less, repetition is essential. 

Be better. Be OWLS. 

Lagniappe. Simplify the keys. 

Jay Bilas shares one of Coach K's coaching secrets.

Most coaches lose their teams with the first thing they say that day or in the film session.

They walk in with 47 corrections, 12 clips, and 8 adjustments. Players leave overwhelmed and confused.

Coach K did the opposite.… pic.twitter.com/GPOEePLvCl

— Coach AJ 🎯 Mental Fitness (@coachajkings) August 31, 2026

Before every game, Coach Ellis Lane shared "3 Keys to victory." 

Image created by Chat GPT Plus 

 

What Is Our Coaching Legacy?

A dictionary definition of legacy: "Something handed down from an ancestor or a predecessor"

Everyone leaves a coaching legacy, generally mixed:

How we impacted people

How we impacted winning

Intangibles of character and competence

Once during the canonization process, the Catholic Church had a position called advocatus diaboli (devil's advocate), a canon lawyer tasked with arguing against the sainthood of candidates to uncover character flaws or fraudulent miracles. 

Even strong candidates have detractors. For instance, Mother Teresa did not believe in pain medicine in her hospital, thinking suffering brought people closer to God. She also had a friendship with "Baby Doc" Duvalier, son of the murderous dictator. 

What do we leave behind?

The record. Did you win? Did teams improve? Did players develop?

The beneficiaries. What do successful players remember of the experience?

The detractors. What do players who disliked you say? Is the criticism legitimate? 

The devil’s advocate. What would a fair-minded skeptic say about your  story?

The story that we tell ourselves may not overlay neatly with the truth as seen by others. 

What truths deserve recognition?

• The record. Winning coaches find and develop excellent players. So, winning demands "player dependence." 
• The beneficiaries. Winning creates a "halo effect" and halos obscure shadows. Are coaches proud of the players we coach and players favorable about the "player experience?" 
• The detractors. In Ball Four, a theme that emerges is "consider the source." On the other hand, don't dismiss criticism automatically. 
• The devil's advocate. Pros and cons are always present. Often attributed to Bob Knight: “If you listen to the critics in the stands, soon you’ll be sitting with them.”

John Barth: “Everyone is necessarily the hero of his own life story.” So it is with coaching, regardless of the truth. 

Lagniappe. "What does the opponent want the game to look like-and how can we disrupt that?  

Mark Daigneault said something that should reshape how every defender thinks about the game:

“The players are too talented and the teams are too good to let them have their way… What does the opponent want the game to look like — and how can we disrupt that?”

That’s not… pic.twitter.com/oZlEsYamGW

— Mike Jagacki (@Mike_Jagacki) September 10, 2026

 

What Drives Winning Basketball?

How can you attack the issues that get in the way of your team maximizing it’s ability?Here’s two questions to start the conversation and help build a community of learners.

- What Drives Winning

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Brett Ledbetter does amazing work discussing the humanity of sport. Don't confuse insight with 'softness'. 

"What are the top three things that could get in the way with you maximizing your ability?"

"What is the biggest personal struggle that you're dealing with?"

We don't know what we don't know. 

Players have issues at home. Jerry West held a shotgun to his abusive father and told him that he would use it. 

Players have financial issues that impact housing and hunger, not just whether they can play club ball. 

A parent had serious health issues and died during the season. The parent had written me requesting extra support for the player. The team imploded while supporting the player.  

Never make assumptions. (from The Four Agreements)

How many coaches ask players what is going on in their lives (family, home, school, other relationships)? In A Sense of Where You Are, about Bill Bradley, the coach lists three words on the chalk board:

• Food
• Sleep
• Studies 

In small letters, he writes "Basketball."

Create Safe Spaces

The team (Oklahoma) thought she was selfish, taking "My Turn" or "Me, Too" shots. They confronted her about it and she broke down crying. She said that unless she scored, her father wouldn't talk to her. 

Coaching can't 'fix' everyone or everything. But if we don't know or choose not to know, then issues will impact winning. That's the truth that Ledbetter wants us to understand. 

Lagniappe. All possession changes are not equal. Live-ball turnovers and layups create higher points per possession chances for opponents. 

This is backed by the data. A missed layup leads to one of the highest PPP’s in both D1 and the NBA -roughly 1.35 PPP. This is also closer to 1.5 PPP if it’s a guard missing the bunny.

The takeaway is rotations on offensive penetration are critical, no matter what your… https://t.co/y0eIcss3az

— Chris Steed (@csteed) September 11, 2026

 

 

Basketball - The "To" or "For" Proposition

What's your impact? 

Extract information from multiple sources as possible. I've shared Michael Useem's questions from "The Leadership Moment." 

What went well? Preserve it.
What went poorly? Diagnose it.
What can we do better? Change it.
What are the enduring lessons? Teach them. 

Continual evaluation (we don't see everything) helps us to recalibrate our assessment. 

Brett Ledbetter (What Drives Winning?) stratifies value:

Person > Player > Performance

This points at "To" and "For" evaluation:

What is a player doing to the team? (It's more than numbers.)

What is a player doing for the team? 

Coaches, teammates, families, and outsiders all have different perspective, much like the Kurosawa classic, "Rashomon." 

Four versions of the truth emerge. Which explains what happened? 

Finding Answers

• Time - players evolve
• Volume of data - sample size
• Objective measures - "rationality"
• Avoiding confirmation bias - "everyone says so"
• Avoid emotional hijacking - "liking influences judgment"

Confounding variables

• Previous data 
• Changing conditions 
• Internal differences of opinion

As players and coaches, find positive ways to align "to" and "for." 

Lagniappe. Maintain an attack mentality on both ends of the floor. 

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Basketball - Passing Thoughts

When someone remembers you as a player, do they think of "great passer?" Me, neither. Coach Ellis Lane pounded it into us, "Take care of the basketball. The ball is gold." 

"Turnovers kill dreams."

"Everybody knows that." Most assuredly, our players all do not. 

How do our players "feel" and "think" about passing? Passing is about the other guy.  

1. Create a better opportunity 

It reflects Pete Newell's imperative, "Get more and better shots than opponents." Passing is a critical path. 

2. Opposite of “My Turn”

"My Turn" or "Me, Too" shots inform selfish basketball. Willing passers change a team. 

3. "The ball has energy"

Sharing the ball gets everyone involved. Ball stickers do the opposite. Bring energy and energize teammates. 

4. Recognize advantage

"Passers" find and exploit advantage...mismatch, overplays, defensive inattention (e.g. head turners), getting scorers the ball in their spots

5. Passers become cutters

Defenders tend to relax when the passer gives up the ball. That's the perfect time to seize advantage. Just as "the screener becomes the second cutter" so a passer can cut to score. 

6. Fall in love with easy

Flashy assists combined with high turnovers are a net negative. Assists demand context. Aaron Levenstein’s famous quote states: “Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital.”

7. Passing is reading 

Passers read plays, seeking to make on time, on target passes. That means understanding angles, defensive intent, and seeing "help defenders." The passer may pass away from one defender and to another. 

8. Knowing when not to pass

There are times not to pass. Big guys in space are often not great ballhandlers. Close and late, passing to a poor free throw shooter is a negative. Remember Knight's "Power of Negative Thinking" and learn to understand the dos and don'ts. 

Lagniappe. Write with a specific person in mind. Explore the thread; it's worth it. 

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