The Friction Project by Sutton and Rao addresses friction and its impact on organizations. Friction (barriers, obstacles, limitations) can be good or bad. Invariably, "task-orientation" conflicts with "relationship orientation." Ideally both converge with a better product and experience.
Let's address solutions first:
1. Be an elephant, with big ears and a smaller mouth, instead of a hippo. Listen more and speak less.
2. Subtract. Find what we can eliminate as in excessive meetings, emails, and blame-focused evaluations.
3. Prioritize the player experience. That always comes in conflict with minutes, roles, and recognition.
4. Combat perfectionism. Chase excellence above perfection.
5. Apply generative AI (eventually) to improve individual and team productivity including predicting their attack and defense.
Where can friction be helpful? Imagine that we had unlimited practice time. Would we feel pressured to be efficient? And what about the impact on the players' families and on their studies? Sports can rob Peter and pay Paul. Coaching requires 'order and discipline', along with fun.
In medicine, making prescription of opioids more difficult to obtain reduced opioid prescriptions and probably toxicity and addiction. Making access to weight loss drugs (e.g. semaglutide/Ozempic) harder created a lot of friction for "providers" and dissatisfaction for patients.
Think of examples of friction in your athletic career. Half of our high school burned down in 1971 from arson. We went on 'double sessions' upperclassmen 7-12 and underclassmen 12-5. Basketball practice moved to the evenings. Afternoon playoff games excluded an underclassman (who was drafted by the NBA and NFL) whom administrators refused to release from class.
As a sophomore (before the fire), varsity baseball selection beckoned...but not playing time. After a few games, I thanked the coach for picking me and asked if I could be "demoted" to JV where I could get more playing experience for the future. That worked out well. Demotion reduced friction.
Friction can appears as time, resources (courts and equipment), and the usual issues of playing time, roles, and recognition.
Lagniappe. Coach Nick interviews Thibs on 'ice' defense concepts.
As I finish my Thibs breakdown, I was reminded I had a really good conversation about coaching and how he first developed ICE defense: pic.twitter.com/QdgGi0RvSS
— BBALLBREAKDOWN (@bballbreakdown) June 5, 2025
Lagniappe 2. AI consultation re: The Friction Project from ChatGPT...
In The Friction Project, Robert Sutton and Huggy Rao examine how friction—anything that makes work harder than it needs to be—can either hinder or help performance, depending on the context. In high school sports, friction can have both positive and negative effects, shaping team culture, performance, and growth. Here are five examples of each:
1. Friction: Strict Coaching Standards
-
Positive: Clear expectations and accountability build discipline, structure, and long-term success.
-
Negative: Overbearing or rigid coaching may stifle creativity, erode morale, or lead to burnout.
2. Friction: Competing Priorities (Academics vs. Athletics)
-
Positive: Balancing school and sports teaches time management and resilience.
-
Negative: Constant juggling can lead to stress, reduced focus, or dropout from either domain.
3. Friction: Team Conflicts or Role Disputes
-
Positive: When managed well, conflict fosters communication, clarifies roles, and strengthens cohesion.
-
Negative: Poorly handled conflict fractures team chemistry and undermines trust.
4. Friction: Physical and Mental Demands of Training
-
Positive: Adversity builds toughness, self-efficacy, and identity as an athlete.
-
Negative: Excessive demands may cause injury, fatigue, or disillusionment.
5. Friction: Administrative Bureaucracy (eligibility rules, scheduling)
-
Positive: Structure ensures fairness, safety, and proper oversight.
-
Negative: Excess red tape slows progress, causes frustration, or leads to missed opportunities.
Conclusion: In high school sports, some friction sharpens athletes and programs, while other friction grinds them down. Leaders must learn to reduce bad friction (pointless barriers) and amplify good friction (discipline, effort, challenge with purpose).
Lagniappe 3. Generative AI depends on how we use it. Can we apply "opponent models" and predict how they will attack and defend? Can we eventually produce "IEPs" for players to maximize their contribution?