People want to be seen, heard, and understood. That's universal. We're offended by "not interested" or "get out of here." Consider, "maybe." Maybe doesn't agree or disagree. It invites more dialogue.
Help young players understand the pathway to navigate. Share mnemonics, techniques to store and retrieve information. Take OWLS.
Teach the truth
An older attorney said, "Thinning hair and grey beards aren't all bad. They usually mean we've learned some of the answers. Athough they often mean that younger people don't want to hear them."
Kevin Eastman, NBA Champion assistant coach said about truth, "You have to be able to live it, you have to be able to tell it, and you have to be able to take it.”
Forget about, "You can't handle the truth." Excellent players and coaches want to improve. They want the truth. They need the truth.
Keep it simple
OWLS symbolize wisdom. The Greeks believed the owl could see an "inner light" unseen by humans. An owl was said to perch on Athena's blind side so she could perceive the whole truth.
O - Others. Make a difference for others. Decades after I played high school basketball, a former JV player told me, "You were always nice to me." It doesn't cost anything to be nice.
W - Impact winning. Give what the game needs. Part of our 'bag' may not be working. Maybe it means grinding effort, communication, and encouragement, none of which show up in the scorebook. They show up on the scoreboard.
L - Lead. Everyone can lead. Lead with attention, composure, energy. Never be a distraction. Distinguish what needs to be said and what must be withheld. Nobody said, "You were the best I ever coached." But someone said, "You were the best leader we ever had."
Spaced repetitionS - Self. You matter. Don't give away yourself. Serve the team and your teammates. In The Prophet, Kahlil Gibran wrote, "You give but little when you give of your possessions. It is when you give of yourself that you truly give." Phil Jackson said it simpler, "Basketball is sharing."
We learn best with spaced repetition. Coach Wooden's EDIRx5 recognizes this - explanation, demonstration, imitation, and repetition times five.
Professional athletes, chessmasters, musicians, educators, doctors, and lawyers have lengthy 'runways' to excellence. Whether it's "10,000 Hours" or something less, repetition is essential.
Be better. Be OWLS.
Lagniappe. Simplify the keys.
Jay Bilas shares one of Coach K's coaching secrets.
— Coach AJ 🎯 Mental Fitness (@coachajkings) August 31, 2026
Most coaches lose their teams with the first thing they say that day or in the film session.
They walk in with 47 corrections, 12 clips, and 8 adjustments. Players leave overwhelmed and confused.
Coach K did the opposite.… pic.twitter.com/GPOEePLvCl
Before every game, Coach Ellis Lane shared "3 Keys to victory."




