Many teams use isolation plays close and late to get their star player the chance to score. Even top player seldom have the highest points/possession to favor that strategy.
Among the top dozen 'volume isolation' players, only 3 - Kyrie, Lillard, and Doncic have scores of at least 1.16 points/possession in 2022-23.
What's an alternative? Have a versatile ATO that creates options for "multiple actions" of great offense. Adjust the personnel to fit your players.
Use "hard to defend" actions:
- Backscreen
- Corner cut
- PnR
Horns set, first option, back screen for initial passer.
Second option, corner back door cut.
Third option, elbow get PnR. This can create a mismatch via a switch or if we have a versatile big, a great opportunity for a rejected ball screen.