"As they say in my profession, by then the Titanic had already left the dock. The iceberg was out there waiting." - Michael Connelly in The Lincoln Lawyer
Every business, sport, and person has potential icebergs in its path. An iceberg is the element that sinks us. Our job is to identify and to avoid them.
A business may face icebergs in logistics, competition, or macroeconomics. Basketball programs have legions of icebergs:
- Player acquisition (internal recruiting, external competition)
- Player development
- Culture
- Offense (spacing, shot selection, execution, turnovers)
- Defense (ball containment, help and recovery, rebounding, fouls)
- Conversion (particularly into transition defense)
- Decision-making
This is the impact of analytics on modern basketball.
— Chris Steed (@steeder10) August 11, 2025
The only thing that has a noticeable effect on team offense over the last decade or so is SHOT QUALITY.
3s are bad if they AREN’T catch and shoot.
3s are good if they ARE catch shoot.
Pretty simple stuff.
Don’t… pic.twitter.com/msxwZ1CXyq
Lagniappe 2. Culture matters. How you implement it will differ.
𝐒𝐇𝐀𝐊𝐀 𝐒𝐌𝐀𝐑𝐓 𝐎𝐍 𝐓𝐇𝐄 𝟐𝟔-𝐏𝐀𝐆𝐄 𝐂𝐔𝐋𝐓𝐔𝐑𝐄 𝐃𝐎𝐂 𝐇𝐄 𝐒𝐄𝐍𝐃𝐒 𝐓𝐎 𝐑𝐄𝐂𝐑𝐔𝐈𝐓𝐒
— Coach AJ 🎯 Mental Fitness (@coachajkings) August 12, 2025
"We say culture is simply how we act, interact, and respond. That's it."
"If it's just words on paper, it doesn't really matter. Our job is to bring it to life." pic.twitter.com/lUSvU9lEQU