Learn from the people close to us. Learn from experience. Learn from literature.
Study entrepreneurs to learn from their triumphs and errors. Phil Knight shared his process leading to success in Shoe Dog. My annotations in black:
Phil Knight’s Shoe Dog is packed with leadership lessons drawn from his journey building Nike. Here are some key (AI) takeaways:
1. Start Before You’re Ready
Knight didn’t have a detailed business plan when he started Blue Ribbon Sports (Nike’s precursor). He had an idea—a “Crazy Idea”—and took action before he had everything figured out. Leaders often need to move forward despite uncertainty.
Steve Kerr used his time in basketball broadcasting to pick brains in the industry and prepare for a future job in coaching. When his chance came, he had done the preparation. Starting as a volunteer assistant helps. Watching other coaches run practice has value.
2. Bet on People, Not Just Ideas
Knight surrounded himself with unconventional but passionate people, like Bill Bowerman and Jeff Johnson. He valued effort, loyalty, and belief in the mission over polished résumés. Great leaders build teams that challenge, not just follow.
Finding and retaining "good people" gives a leader the best chance to succeed. Abraham Lincoln had his Team of Rivals. Geno Auriemma's top lieutenant Chris Dailey has been vital to UCONN's success.
3. Stay Obsessively Focused on the Mission
Knight and his early team weren’t just selling shoes—they were obsessed with making athletes better. That mission gave them an edge over competitors who were just selling products. A strong, mission-driven culture attracts the right people and keeps a company resilient.
Simon Sinek asks "what your WHY?" Phil Jackson's "basketball is sharing" informs many coaches reason to be. Michelin 3-star chef Thomas Keller says, "cooks cook to nurture."
4. Embrace the Struggle
Nike’s early years were chaotic—cash flow issues, legal battles, supply problems. Knight never let setbacks define him. Instead, he adapted and pushed forward. Leadership is about enduring hardship without losing vision.
Sara Blakely founded Spanx, a five billion dollar company, without raising a nickel. She went from copier salesperson to billionaire by obsessing the product. As a child, she heard her father's question every weekend, "what have you failed at this week?"
5. Take Smart Risks
From breaking ties with their Japanese supplier to launching their own brand, Nike’s growth came from calculated risks. Leaders must take bold steps, even when the outcome isn’t guaranteed.
You hear stories all the time about assistant coaches uprooting families to work with highly-regarded coaches. Overnight success is a myth not a strategy.
6. Trust Your Gut but Keep Learning
Knight made decisions based on intuition but also sought advice from mentors and experts. He balanced instinct with continuous learning, a key trait of great leaders.
Most of us can't directly pick the brains of elite coaches. But we can watch coaching clinics and interviews online, read books and blogs, and watch online video. Writing teaches the writer as much or more than readers.
7. Brand Matters More Than Product
Nike wasn’t just about shoes; it became a symbol of excellence and perseverance. Knight understood that an emotional connection with customers is more powerful than any product feature.
Make your brand meaningful. My brand is sharing.
8. Never Stop Competing
Knight’s competitive drive kept Nike pushing boundaries. He never felt like they had "made it"—he always saw room for improvement. Leaders who maintain a challenger mindset stay ahead.
Invest in making our work its best. Dave Smart emphasizes the role of internal competition in developing players. If we improve our product incrementally, eventually the marginal gains add up. Be better today than we were yesterday.
9. Legacy Over Profits
Near the end of the book, Knight reflects on his journey, emphasizing that impact matters more than wealth. Great leaders focus on creating something meaningful, not just making money.
An occasional note from a young coach or player manifests gratitude. Personal and professional satisfaction matter.
Lagniappe. Pistons free up a roller for a finish.
Detroit with One of their Favorite Sets of the Season! pic.twitter.com/p6ONiMPTh6
— Sean Billerman (@sbill30) April 22, 2025
Lagniappe 2. Finish off two feet.
Two foot finishing series! ⬇️
— Anthony Pugh (@Anthony_Pugh2) April 22, 2025
•Floater
•Two Foot - Step Thru
•”Kobe” pivot
•Step Thru - Pivot Away
5x each pic.twitter.com/myINEC0imY
Lagniappe 3. Take ownership of the work.
Pete Carroll said, "The thing about grit is real."
— Coach AJ 🎯 Mental Fitness (@coachajkings) April 18, 2025
"It's about competing, pushing yourself, striving to be your best, and what's really exciting is nobody controls this, but you."
Grit isn't about talent or luck.
It's about choosing to endure. It's taking ownership. pic.twitter.com/4X2JALL0q0