In fashion design, they use a concept called "Lookbooks." An effective lookbook creates a strong, cohesive visual narrative that clearly communicates a specific brand identity while inspiring. In basketball, a "Program Blueprint" conveys a similar intent.
I handed out a program overview as well as handouts such as laminated versions of Wooden's "Pyramid of Success" and Bilas's "Toughness" values. Was it 'overkill' for middle school? Yes.
Here's how one might look:
🏀 Basketball Program Blueprint
1. Introduction
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Welcome Letter (from Head Coach)
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Program Mission and Vision
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Quick Snapshot: “Identity and Performance”
2. Core Values
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Character - You Represent the program continuously
Competence
3. Culture & Standards
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Team Standards (“How we act”)
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Competitive Character (attitude, decisions, effort, resilience)
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Player Roles & Accountability ("Excel in your role")
4. Playing Identity
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Style of Play (offense, defense, conversion philosophy)
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Competitive Edges (e.g., speed, toughness, unselfishness)
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Branding DNA (how others see us)
5. Player Development Pathway
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Practice Schedules, Drill Book
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Skill Progressions
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Mental Game (Mindfulness boosts focus and resilience)
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Strength & Conditioning
6. Leadership Model
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Captains (everyone can lead)
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Player-Driven Standards (peer accountability)
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Coaches’ Roles (teacher, mentor, strategist)
7. Communication & Community
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Expectations for Parents & Families
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How We Handle Adversity (losses, injuries, setbacks)
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Community Service & Representation
8. Fundraising and Branding
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Primacy of Booster Club
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Legacy (program history, Hall of Fame moments)
9. The Blueprint in Action
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Season Goals (competitive + developmental)
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“Proof of Culture” (stories, quotes, player experiences)
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Long-Term Vision (sustainability)
10. Closing
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Commitment Statement (make promises to yourselves)
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Final Words: “Run your race” (results follow the process)
Kobe Bryant’s 10 rules outside the Philadelphia Eagles locker room 🐍 pic.twitter.com/bSinAeSX5g
— Kobe Bryant Stories & Motivation (@kobehighlight) September 4, 2025
Lagniappe 2. Teams that lack "shot accountability" forfeit chances to win.
“Nothing, Nothing will beat you faster than bad shots.
— JIM BOONE 🏀 (@CoachJimBoone) September 1, 2025
Bad shots will beat you more than anything else.”
~ Rick Majerus pic.twitter.com/VMMd09MP1i