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Monday, May 25, 2020

Basketball: Build a Campaign



"You gotta make a little sacrifice..." Excellent teams succeed through shared sacrifice. 
 Exceptional programs build upon ideas and momentum. Consider the advertising world of one-offs versus campaigns.


There aren't many "campaigns" around today, Geico and the Dean Winters "Mayhem" Allstate ads are a couple. 


I imagine campaigns built around protective equipment. Dating? New sports uniforms?  Progressive is starting a campaign around "Zoom" meetings. 

 How do we implement a system without offseason team activities? Communication to build trust and loyalty becomes elusive without offseason workouts. 

 1. Bodyweight exercises 

 2. Body control 



 3. Aerobic conditioning (split two sets of five minutes, pick your favorites)



 4. "Footwork, balance, maneuvering speed." Find a dance video for 4 minutes. 
5. Now you're ready for the ball. 



 Become a finisher. 

Play JEOPARDY! 
With ever-limited practice time, fashioning a mindset and culture and installing basic defenses, offense (transition, sets, zone, special situations) becomes a formidable task. 

 Being a worthy opponent, skill development, and a framework for players to take forward into high school competition are more important than winning 8th grade games. 

 Can we build our ad campaign on a single sheet of paper or a mood board? 

From the top left: 

 1. Simplify. We get good shots. We allow one bad shot. 2. We get good shots. We allow one bad shot. We play hard. 
3. "The game honors toughness" both physical and mental. 
4. Be positive. Share, Invest your time don't spend it. 
5. "The ball is gold." Value the ball. 
6. The center of the Pyramid of Success - condition, skill, togetherness. 
7. The game is symmetrical. What you want to do, take away on defense. 
8. Know your role and be a star in your role. 
9. When we do all those things, great memories happen (center). 

 Lagniappe: via@Coach_DeMarco
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