Ambiguity refers to a lack of clarity where a situation can be interpreted in multiple ways (unknown unknowns), causing confusion, while uncertainty describes a lack of knowledge about future outcomes or probabilities when the situation is already understood (known unknowns), triggering doubt. Ambiguity focuses on what to do; uncertainty focuses on what will happen." - AI
Make better sense of ambiguity. How do we improve decision-making? That requires training, practice, and applying tools to guide decisions. Let's consider a few:
Experience (pattern recognition/recognition primed decisions)
- Chess (chunking arrangements of pieces)
- Firefighting (accumulated vs variety of fires/expected results) - excellent local firefighters will not manage the same types of fires as the "Red Adair" teams would. All expertise is not equal.
Algorithms - combinations of "if this, then that"
- Historical voting patterns impact campaign strategies
- Selecting Army officers (Israeli military)
Checklists
- Preoperative checklists
- Building construction
More source input/crowdsourcing
- Personal board of directors (John Calipari)
- Mentoring
Simulations/situational practice
- Flight simulators
- Stock market simulators
Probability
- Lottery ticket purchases
- Casino gambling
Develop more tools to enhance our decision-making. Long-term decision-making needs different tools than immediate thinking. Specialists treat cancer different than they adjust to CPR/resuscitation choices.
Lagniappe. (from ChatGPT Plus, Basketball applications from The Undoing Project)
1. We See Patterns That Aren’t There (The “Hot Hand” Trap)
Kahneman and Tversky showed that humans over-detect patterns in randomness.
Basketball translation:
- “He’s hot—keep feeding him” is often narrative, not data
- A contested jumper is still a bad shot—even after two makes
Coaching application:
- Teach players: Judge the shot, not the result
- Your “ROB” concept (range, open, balance) fits perfectly here
2. Outcome Bias: We Judge Decisions by Results
People assume a good outcome = good decision.
Basketball translation:
- A bad possession that ends in a lucky make gets praised
- A great possession that misses gets criticized
Coaching application:
- Grade possessions, not outcomes
- “Winning the possession” matters more than whether the ball goes in
👉 This aligns directly with your possession enders / Four Factors thinking
3. The Inside View vs. Outside View
From Daniel Kahneman:
- Inside view = “our team, our story”
- Outside view = “what usually happens in situations like this?”
Basketball translation:
- Inside view: “We can press because we’re tough”
- Outside view: pressing increases fouls and fatigue for most teams
Coaching application:
- Use film + data as the “outside view”
- Avoid falling in love with your own system
👉 This connects cleanly to your interest in Making Decisions
4. Loss Aversion Changes Behavior Late in Games
People fear losses more (about twice as much) than they value gains.
Basketball translation:
- Teams play not to lose late (stalling, passive offense)
- Players pass up good shots to avoid blame
Coaching application:
- Script “Got to Have It” situations
- Normalize aggression late (“we attack to win, not avoid losing”)
5. Noise > Bias (The Hidden Opponent)
Lewis highlights that random variability (“noise”) often matters more than bias.
Basketball translation:
- Same defensive effort → different outcomes (opponent hits tough shots)
- Ref variance, shooting variance, matchup randomness
Coaching application:
- Don’t overreact to one game
- Build systems that win over time (“repetition makes reputations” idea)