Does that resonate? The saying "make the big time where you are" can't start with ego and expense but should seek energy and excellence. If we're doing a good job, then those we serve will recognize the obvious. If we're not, why advertise?
Within the hospital, I've advocated for the "patient experience." What went well, what needs improvement? Within the team, what was the "player experience"? What was the philosophy taught, the culture, and the identity? Who are we and how do we play? Would you want your son or daughter to play for this (fill in the blank)?
The problem we all face is "how do I make this simpler?" For example, let's examine defense. I'm pretty sure that nobody on my team would answer the "5 Tasks" correctly:
Pressure the Ball
Deny Lane Entry
Deny Access (cutters, post)
Contest Shots without Fouling
Defensive Rebounding
I want to believe that everyone would know, "No Easy Baskets" or the more cryptic "Hard 2s". But wanting comes in the not having.
The "symmetry principle" of basketball might say:
Take Care of the Basketball
Penetrate (and Pass)
Move without the Ball
Quality Shots
Offensive Rebounding
But the legendary Pete Newell distills that to "get more and better shots than your opponent." Simple. Elegant. Timeless.
