Author Dan Brown shared that some authors "write the same book" over and over with success. He mentioned Ian Fleming, who wrote the James Bond novels.
Writing pieces that others find entertaining, useful, or commercially successful would be a worthy goal.
Brown's comments raised awareness that writing "the same book" repeatedly isn't necessarily bad.
Jeff Van Gundy was reassured that the Celtics won by playing the same winning basketball that has won over decades. That's the message for coaches - to discover and teach what helps teams perform at a high level on both ends of the court.